July 4, 2025 3 min

Own More, Spend Less: The New-Age Model Reshaping Real Estate in India

BY YOURS™

The Indian real estate market is undergoing a quiet revolution. For decades, ownership of high-end residential or commercial property remained limited to ultra-high net worth individuals, institutions, and large corporations. But not anymore.

Thanks to evolving regulations, technological innovation, and new investor mindsets, fractional ownership is quickly becoming a mainstream investment avenue—especially in aspirational categories like luxury second homes. If you’re new to this concept, think of it as co-owning a premium property with a small group of like-minded individuals, without the hassle of managing it.

What Is Fractional Ownership?

In simple terms, fractional ownership allows multiple people to invest in and co-own a high-value asset—such as a villa, office, or retail space. Each investor holds a fraction (like 1/8th or 1/10th) of the asset and shares usage rights or returns accordingly.

At YOURS Second Homes, for example, a buyer can own a share of a luxury villa in Goa, Coonoor, or Alibaug, enjoy up to 45 days of personal use annually, and benefit from long-term property appreciation—all for a fraction of the cost of full ownership.

This isn’t just about numbers. It’s about making that sunset view in Goa or morning coffee in Coonoor part of your life—without owning 100% of the stress.

Why It’s Gaining Traction in India

A recent report from The Economic Times values India’s fractional real estate market at $500 million, with projections of reaching $5 billion by 2030. The Times of India also reported that one of the category’s pioneers is raising ₹2,800 crore to expand their footprint—clear evidence that institutional investors see massive growth potential here.

This momentum is driven by a few key shifts:

  • Lower entry barriers (as little as ₹10-15L to participate)
  • Premium lifestyle appeal without operational headaches
  • Tech- enabled platforms ensuring transparency, access, and convenience
  • A new, experience- first generation of investors who value access over ownership

As one of our co-owners recently shared, “For me, this wasn’t just a smart investment. It became the place my family reconnected, without needing to plan a thing.”

The Role of SEBI and SM REITs

Until recently, a big concern in this space was the lack of regulation. But that changed in 2024, when SEBI introduced Small & Medium REIT (SM REIT) regulations to formalize the fractional ownership industry.

The new rules:

  • Mandate registration of platforms as SM REITs
  • Ensure investments are made in completed, revenue-generating properties
  • Set a minimum investment of ₹10L
  • Limit asset sizes to between ₹50 Cr and ₹500 Cr
  • Require managers to hold a stake for at least 3 years

According to a recent JLL report, this will create greater transparency, investor protection, and easier exit opportunities via public exchange listings.

This regulation isn’t a restriction. It’s a green signal.

Luxury Second Homes: A Unique Opportunity

While many fractional platforms focus on office and warehousing assets, YOURS Second Homes stands out by offering curated access to luxury holiday villas in high-demand destinations. Here, the ROI isn’t rental yield—it’s capital appreciation plus the lifestyle value of immersive, high-end stays.

Imagine spending 40+ days a year in your own private villa in Goa, or Alibaug—fully serviced, beautifully designed, and part of an appreciating real estate portfolio. It’s a smart blend of investment and indulgence.

As we often say at YOURS: “We’re not just selling a share in a home—we’re sharing a way of life.”

Is It for You?

If you’ve dreamed of owning a luxury second home but hesitated due to cost, upkeep, or underutilization—fractional ownership could be the answer.

Whether you’re a:

  • Young professional looking to diversify
  • NRI wanting a vacation home in India
  • Family seeking a lifestyle-led investment
  • HNI exploring smarter ways to grow wealth

…this model offers a way to own smarter, live better, and invest with confidence.

Final Thoughts

As India’s real estate sector continues to evolve, fractional ownership is no longer a niche concept—it’s the future of high-end, accessible investing.

With regulation, market momentum, and investor interest all aligning, now is the time to explore what shared ownership can offer.

Curious to experience what YOURS feels like in person? Reach out—we’d love to connect with you.

Source : https://www.jll.com/en-in/insights/fractional-ownership-platforms

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